by Naomi Cooper With Special Guest Dan Marut, DMD
Dentistry has often been called a recession-proof business. After all, people always need dentistry, even when money is tight, right? The problem is that most Americans don’t budget for dentistry, and when they find themselves watching their wallets, their twice-yearly dental exams are easy to postpone… Read More >>
by Naomi Cooper with Dan Marut, DMD
It’s tax time, and many of us have been thinking about our budgets for the past year. Where did all the money go? Why don’t I have anything left in my savings account? Your patients are no different. So is it really any surprise that they never seem to have enough money for dentistry? Read More >>
by Michael David McGuire
Private practice dentists are having to deal with challenges like never before!. Read the PDF document >>
by Dan Marut, DMD
Do you or your team ever get questions like, “Can you recommend dental insurance to me? Have you heard patients say, “If I had insurance I would have come in earlier and had this work done” Now there is a solution to handle these concerns – Quality Dental PlanRead More >>
by Dan Marut, DMD
If you could tell yourself something 10 years ago that you know now, what would you say? Read More >>
Quality Dental Plan Launches Enhanced Public Relations Efforts; Garners Prominent Local Media Attention for Member Dental Practices
PORTLAND, Oregon (October 24, 2012) – Quality Dental Plan (QDP), the leading in-house dental membership plan in the nation, announced the recent launch of increased public relations efforts to gain attention for its member dentists in local and national media outlets by leveraging the current emphasis on health care reform in the mainstream news media and the recent report by the U.S. Senate bringing to light that approximately 130-million Americans don’t have dental insurance.
“Quality Dental Plan and its member dentists help dental patients save thousands of dollars per year on dental care, even if they don’t have insurance. In these tough economic times, and with health care reform in the headlines because of the upcoming presidential election, QDP presents as a particularly compelling option for Americans when it comes to dental care,” says QDP Founder and Chief Executive Officer Dan Marut, DMD. “We’ve found that talking about the savings offered by Quality Dental Plan member dentists is a message that television, radio and print news outlets across the nation really see as newsworthy. As a result, we’ve stepped up our media relations efforts to take advantage of this unprecedented interest in the program from reporters and editors in cities both large and small.”
As a result of this public relations push, Quality Dental Plan has garnered coverage for its members nationwide. With recent stories on Tri-Cities, Yakima, WA NBC affiliate KNDU 25/KNDO 23, in The Peninsula Gateway on Washington state’s Olympic Peninsula and on Shoreline/Lake Forest Patch in California, as well as in Southern California’s Inland Empire’s Press Enterprise, Quality Dental Plan’s message to the media is simple; QDP is an innovative program that provides a true synergy for patients and dentists in private practice.
With Quality Dental Plan, patients gain access to care via value-oriented dental services while dentists can simultaneously offer a valuable community service while increasing new patient flow – without increasing their reliance on managed care. As a result, QDP delivers unprecedented savings to patients who become members of the program while putting independent dentists who offer the program in their practices back in charge of their own fees.
“What makes Quality Dental Plan unique is that the program truly allows me to offer real savings directly to my patients because I’ve eliminated the middleman, says Dr. Kevin Fryer, DDS of Willoughby Hills, OH. “All of the expenses and hassles associated with insurance companies, from delayed reimbursement to having treatment dictated by insurance coverage, are a thing of the past in my practice now that my patients can choose QDP.”
Quality Dental Plan also offers a host of resources for its member dentists beyond public relations exposure. From live 24/7 customer service to detailed checklists and instructions for implementation of QDP in the practice, monthly webinars, video tutorials and unlimited team member training and support, QDP provides a turnkey solution for dentists looking to implement an in-house patient savings program. QDP also supplies members with customizable marketing materials for both traditional and online marketing, including logos, web copy, email marketing campaigns, patient videos for the practice website, print ad templates, TV and radio advertising scripts, postcards, brochures, posters, on hold messages, yellow pages ads, membership cards and more.
About Quality Dental Plan
Quality Dental Plan (QDP), which is praised by members, top practice management consultants and in the press, offers its innovative in-house dental membership program in dental practices nationwide. QDP was developed to address the lack of traditional dental insurance benefits for millions of Americans, to help independent dentists attract more new patients in their communities and to help increase production and case acceptance in their practices. QDP works with local dental offices across the country to create a customized, sustainable approach to increasing access and delivering high-quality dental care to those who would normally put off dental treatment due to a lack of benefits. For more information please visit www.QDPdentist.com, read the company’s blog at www.qdpdentist.com/blog, follow QDP on Twitter at @QDP_Dental_Plan, or “Like” QDP on Facebook at www.facebook.com/
As a health care provider, it’s frustrating not to be able to help people because of perceived affordability issues. Most dental patients are effectively trained to understand their dental insurance based on the comprehensive/catastrophic medical insurance model, where there may be a small copay or deductible, but beyond that, everything within reason is “covered.” Many patients don’t realize that in contrast, dental insurance is neither comprehensive nor catastrophic, but rather a defined benefit program with high administrative costs and bureaucracy. And because dental insurance maximums are so low, having hardly changed in the past 20-30 years, insurance ends up effectively limiting treatment rather than facilitating it.
What you may not know is that your patients are confused by this not so subtle difference between medical and dental insurance. The medical insurance model has taught them to believe that if insurance doesn’t cover it, it must be unnecessary, discretionary, experimental or exploitative. And they’re secretly resentful that they’ve paid high dental insurance premiums and still have to fork out additional out of pocket costs; it just doesn’t seem fair compared to how their medical insurance works.
I created Quality Dental Plan to help patients get past that hurdle – and to allow them to feel as if they truly “belong” in your practice. QDP is a dental savings plan within your practice that incentivizes preventive care. It allows you to help patients say yes by giving them “benefits” that are available exclusively within your practice, regardless of whether they have insurance. Beyond that, patients have the freedom to choose a provider of your caliber rather than be forced to select from the insurance provider list, and QDP helps your patients know up front what their out of pocket costs for preventive dental care will be.
The most important thing to remember is that Quality Dental Plan isn’t dental insurance. Rather, patients pay a simple, set annual membership fee directly to their local dentist, bypassing the third party entirely. In return, they receive a preventive dental care package for the whole year at that dental practice. There’s also a further savings for additional family members, and patients also save on any treatments (restorative, cosmetic, implants), with no limit, and no deductible.
Meanwhile, QDP member dentists remain in control of their own practices, choosing their own QDP membership fees, setting their own fee schedules, and keeping 100 percent of what they collect, including their membership fee
Another exciting part of the program is the host of positive changes that tend to happen after a dental practice begins offering QDP to their patients. First, word of mouth referrals increase because of the excitement QDP creates among patients. Next, new patient value increases because case acceptance goes up. Recall intervals begin to tighten up and revenue increases. Collections increase because more services are paid for in advance to take advantage of member discounts. Predictable, recurring annual revenue is created so cash flow improves. Patient loyalty is fostered, and both referrals and long-term patient value increase dramatically as a sense of belonging and value are created in the practice.
At the end of the day, an in-office dental membership plan has huge benefits to a practice, but implementing one on your own takes a lot of time and focus – resources that are likely better spent on patient care and running the practice. It took me three years of experimenting, learning and refining to figure out how to make QDP run seamlessly. By working with us, dentists get to eliminate all that trial and error and leapfrog ahead to a tried-and-true system that is customized for their individual practices.
As a result, QDP member offices can skip the time, money and energy that I invested creating web sites, consulting legal counsel, crafting advertising and marketing materials, conducting market research, hiring copywriters, designers and public relations professionals, and soliciting feedback from patients. QDP is a turnkey solution that doctors can put into place right away, while they use their own time, energy and expertise to treat patients.
Another benefit of working with QDP is the extensive resources we provide. We make available a comprehensive implementation guide, including checklists with all the steps dentists need to get started, as well as live training and video tutorials. We help promote the membership plan to a dentist’s patient base with professionally designed marketing materials and advertising templates – all of which can be tailored to the practice. We even employ a full-time PR team to that can help practices get exposure in local media and attract more new patients, and offer geographic exclusivity so you know that you’re the only dentist in your area who can offer QDP in the practice. In short, QDP lets dentists easily implement a plan proven to increase revenue, loyalty and collections without taking time away from patient care.
Dr. Dan Marut, DMD founded Quality Dental Plan to connect dentists looking to make a difference in their communities with new patients while giving people without dental insurance a compelling reason to go to the dentist. He is also the founder of NewDocs.com, a sought-after lecturer and a published author. Dr. Marut is committed to giving back to his community and the world through his profession, and founded his practice and both of his companies with that vision in mind. For more information about QDP, visit www.QDPdentist.com. Dan can be reached via email at DanMarut@QualityDentalPlan.com or by phone at 888-960-1221.
Meet Dr. Eric Yao.
Shoreline dentist, Eric Yao, is now offering the Quality Dental Plan, an innovative healthcare solution, to his patients. Along with other forward thinking dentists, Yao developed the Quality Dental Plan, to help families and individuals afford quality dental care.
“Statistically speaking, more than 60 percent of Americans don’t have dental insurance,” Yao, whose dental practice is located at 1515 N. 200th St., said in a press release. “This means that a large majority of people here locally delay dental procedures, which is not good for dental health or overall healthcare.”
In an effort to find an alternative to the available insurance, he worked with his front office team to figure out how much money was going to insurance companies, claim forms administration and collections costs. They also calculated how many hundreds of extra dollars families were spending by not catching potential problems that they could have found during a simple annual dental exam.
After discussing the numbers with other dentists across the country, Yao determined that they could offer their patients free initial exams, free exam x-rays, free teeth cleanings and as much as 20 percent off their usual fee structure by creating their own in-house dental savings plan.
“Even here in Shoreline we see kids in our practice who are in chronic pain because a simple cavity was not caught in time,” said Yao. “That cavity was not caught because the parents perceived that they could not afford dental care.”
The development of the cost-saving Quality Dental Plan, which the doctor says may prove to be a model for healthcare reform across the board, is something that Yao says he’s proud to be a part of.
Quality Dental Plan Launches New Online Member Resource Center – Includes Access to Marketing & Practice Management Materials, Webinar Series & QDP University
PORTLAND, Oregon (April 4, 2012) – Quality Dental Plan (QDP), a leading provider of in-house dental membership plans for independent dentists across the country, today announced the addition of its new Online Member Resource Center at www.QDPdentist.com.
“Quality Dental Plan delivers unprecedented savings to dental patients while putting independent dentists back in charge of their own fees. We are so proud to announce the launch of our online Member Resource Center because we know that it will support QDP member dentists not only in the implementation of QDP’s systems in their practices, but also in actively marketing this unique program according to their individual practice philosophies –and to appeal to their practices’ ideal target patients,” said Dr. Dan Marut, founder of Quality Dental Plan.
Quality Dental Plan’s new online Member Resource Center offers member dentists exclusive access to a wide variety of practice management and marketing resources developed by the Quality Dental Plan team specifically for offices that offer Quality Dental Plan’s unique dental membership programs to their patients. Public areas of the site offer both members and non-members informative content and access to QDP’s dynamic dental industry blog, which focuses on emerging trends in the profession.
Now, with the addition of this special members-only section of the site, active members of Quality Dental Plan can access an extensive bank of online tools. This exclusive Online Member Resource Center was created by Quality Dental Plan’s founder, Dr. Dan Marut and his marketing and public relations team, headed by QDP’s Chief Marketing Consultant, Naomi Cooper, a dental marketing and social media expert – and practice marketing consultant – who served as Vice President of Marketing for 1-800-DENTIST from 2000 through 2009. Through this exclusive member portal, QDP members now have the ability to log in to a password-protected area and access a host of special features and benefits, including:
QDP Tips: Downloadable documents that include detailed checklists and instructions for implementation of QDP in the practice, from team member training, to handling price shoppers, to using the local media to your advantage.
Marketing Materials: Customizable marketing materials for both traditional and online marketing, including logos, web copy, email marketing campaigns, patient videos for the practice website, print ad templates, TV and radio advertising scripts, postcards, brochures, posters, on hold messages, yellow pages ads and more.
QDP Partner Extras: Special member benefits, discounts and more from QDP partners such as PritningForLess.com, MySocialPractice.com and 123postcards.com.
Whitepapers & Special Reports: Comprehensive whitepapers which explain in detail how programs like QDP leverage time-tested concepts from across multiple industries to help dentists harness consumer behavior, attract new patients, and avoid common business mistakes.
Bonus Practice Management Documents: A library of general practice documents and correspondence, from aftercare instructions to collections and payment forms, no-show letters to patient dismissal letters, consent forms to human resources forms – even job descriptions and employee interview questions.
QDP Webinar Series: An essential online tutorial on the most up-to-date topics for today’s dental practice – on forward-thinking topics such as Social Media 101, The Value of a Website, In-Office Financing and Online Marketing.
QDP University with Video Tutorials: An ongoing online course created just for QDP members.
Prospective member dentists can visit Quality Dental Plan’s website at www.qdpdentist.com for more information about QDP’s dental membership plans, including program details and member benefits. New members will not only gain access to Quality Dental Plan’s Member Resource Center , but they will also become a part of a growing and vibrant community of independent dentists across the country working to keep private practice private and to help patients learn that dentistry can be affordable and accessible, even without dental insurance.
Quality Dental Plan (QDP), which is praised by members, top practice management consultants and in the press, offers its innovative in-house dental membership program in dental practices nationwide. QDP was developed to address the lack of traditional dental insurance benefits for millions of Americans, to help independent dentists attract more new patients in their communities and to help increase production and case acceptance in their practices. QDP works with local dental offices across the country to create a customized, sustainable approach to increasing access and delivering high-quality dental care to those who would normally put off dental treatment due to a lack of benefits. For more information please visit www.QDPdentist.com, read the company’s blog at www.qdpdentist.com/blog, follow QDP on Twitter at @QDP_Dental_Plan, or “Like” QDP on Facebook at www.facebook.com/qualitydentalplan.
Dentist joins plan that offers affordable care to uninsured
By Jesse Rininger Special to the Courier & Press
Tuesday, March 13, 2012
One in three adults has not been to the dentist in the past year.
According to the U.S. Surgeon General, 108 million Americans are without dental insurance, and dental problems account for 164 million hours of missed work, 51 million days of missed school and 41 million days of restricted activities.
These are statistics Evansville’s Dr. Chris Meunier hopes to combat.
Meunier of Reliant Family Dental has brought Quality Dental Plan to the Evansville area to help.
QDP is a personalized program allowing dentists to structure the program to match their practices. Formed by dentists across the country, the plan offers free services and reduced prices on procedures to uninsured dental patients.
Meunier began offering an adaptation of QDP three months ago. His version of the program requires a $229 annual fee for individuals and $249 for each additional family member. Members pay nothing for preventive care such as cleanings, X-rays, exams and tooth whitening.
“It’s kind of like Sam’s Club or Costco,” Meunier said. “You pay a yearly fee and you get all these free or reduced services.”
Meunier said he wanted to offer something geared to patients without dental insurance, and QDP was the answer.
“A lot of times, if someone doesn’t have insurance, they just won’t go to the dentist,” he said. “Then, something that would have been a simple procedure turns into an expensive, urgent operation.”
QDP cuts out the insurance middle man. Before, Meunier’s staff handled insurance companies on a daily basis.
“With this plan, there is pretty much no paperwork,” Meunier said. “We don’t have to deal with any third party, and it just makes our lives a lot easier.”
With QDP, many insurance fees and constraints are eliminated. Meunier said there is no deductible, no annual maximum and no waiting period.
“A lot of times with dental insurance, you have to wait 60 days or 90 days before you can use it, and they might only cover $1,000 a year,” Meunier said. “With (QDP), there is none of that. You can use it from day one and as many times a year as you need to.”
Meunier first heard of QDP in December 2009. A friend and colleague in Indianapolis already was participating in the program and passed on information to Meunier.
“He said it was working for him,” Meunier said. “I thought this might be a good idea, and he reassured me.”
Affordable plans such as QDP may bring more patients into the office. Meunier said his goal is to provide care for more people who need it most.
“If I can offer people a way to come in, we are going to prevent more problems,” Meunier said. “We are going to have a healthier community because we will have less people with dental problems.”
QDP was conceived in 2009 by two dentists from Oregon, Drs. Dan Marut and Samantha Stephens. Marut said most patients feel they need insurance benefits to obtain health care — insurance they cannot afford.
“Any time a third party is part of any economic transaction, their need to make a profit raises the costs and, ultimately, the price of that economic model,” Marut said. “It is no different in health care or in our dental practices.”
Though the approach to QDP varies at each dental practice, Marut said, the goal remains simple and uniform.
“We want to incentivize patients to have a preventive approach to dentistry,” Marut said. “If we increase access to restorative and elective care, and do so in a sustainable way that makes sense for the dental practice and the patient, we have succeeded.”
Advertising the program on a dental practice level has proved difficult.
Meunier said he just hasn’t had the opportunity to, but he hopes soon a to alert residents of his program.
“This is going to get bigger,” Meunier said. “It just hasn’t taken the nation by storm yet.”
Seattle area dentists offering Quality Dental Plan in their practices are getting some great recognition for
their efforts to get people into the oral health care cycle early and prevent disease.
Quality Dental Plan is happy to announce we have joined forces with The Oral Cancer Foundation for Oral Cancer Awareness month this April to help promote screenings and awareness of oral cancer.
Did you know that the fastest growing segment of the oral cancer community is young, healthy non-smokers? It’s shocking but true. Exposure to the HPV-16 virus, the most commonly sexually transmitted virus, is now the leading cause of oral cancers in the US. There is nothing we can do to stop this virus from spreading; our only hope to save lives is with professional involvement and public awareness.
Approximately 37,000 Americans will be newly diagnosed with oral cancer in 2012. When found early, oral cancers have an 80% survival rate. Unfortunately, the majority are found as late stage cancers, and this accounts for the very high death rate of about 45% at five years from diagnosis. It doesn’t have to be this way and it starts with YOU, the dental community, as the first line of defense through the process of early discovery. This is a great opportunity for your office to not only get involved with your community by doing a great service, but potentially to build your practice while positioning your office as one that is involved in saving lives.
Quality Dental Plan featured in “The Progressive Dentist Magazine”
A note from the Editor:
We’ve chosen Quality Dental Plan (QDP) as our second Revenue Replacement Solution®. I initially met Dr. Marut a couple of years ago – first as a dentist, and secondly, as an entrepreneur who founded NewDocs.com. Over the past couple of years, we’ve kept in touch and I’ve followed his progress with yet another of his entrepreneurial ventures. It’s called Quality Dental Plan and we at The Progressive Dentist magazine think it’s an interesting insurance alternative and something that our subscribers should be aware of as a possible option for your practices.
We have asked Dan to share the details of the plan with you so that you can make an informed decision as to whether or not it might be a good fit for you and your patients.
Let me begin by saying that I’m a dentist, just like you are. I’ve suffered from most of the same frustrations and have been through similar learning curves. Here’s my story. Back in 2001, I bought a one-operatory, run down practice from an elderly dentist in rural Oregon. Most of the practice’s existing patients were insurance-based, had low dental IQs and very little value for dentistry. Those with insurance would only accept the treatment that insurance paid for, and those without coverage generally refused most restorative treatment due to out of pocket costs. I saw this pattern emerging in my practice and wanted to find a different way to practice – to create something that would help my patients feel that they could achieve oral health – and to help me get past these objections. I came across a study on buyer behavior from Harvard University, which talked about the best practices from other industries that had made them successful and decided to apply what big business knows about consumer behavior to my practice. I had nothing to lose and everything to gain.
Professors from Harvard & Columbia Business Schools conducted a study called the “Fee Savings Link” to evaluate the power of membership-based retailers. It found that………..